We have been designing and developing soft toys for nearly 30 years. Our journey began in Båstad, with the idea of creating teddy bears of high quality and Scandinavian design.
Baby
Ready for the softest pillowfight ever?
Meet SUMOS
Soft, bouncy friends made for play, rest and endless hugs.
With Heart in Båstad, Sweden
Today, we deliver cuddly toys to children all over the world. But our operations, core idea, and heart remain in Båstad—this is where we draw our inspiration. We take pride in the design of our most classic teddy bear, while continuously working to develop new soft toys that reflect current trends in color and form.
Design a Superhero Teddy Bear!
Could your teddy be our next hero?
Together with Min Stora Dag, we’re inviting children across Sweden to help create this year’s most meaningful teddy bear. In this unique project, children get the chance to design their very own superhero teddy.