Spreading Joy, One Cuddle at a Time

At Teddykompaniet, we understand how important a cuddly toy can be in a child’s life. That’s why we are committed to creating plush toys that both you and your child can trust. Toys that stand the test of time. A friend for life.

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Our mission is to create comfort and joy in everyday life for all children, with high-quality plush toys.

For over 30 years, we’ve been designing and developing beloved plush toys. All our product development takes place in BĂ„stad, Sweden, and we collaborate with carefully selected factories around the world for production.

Our journey began in the charming town of BĂ„stad in southern Sweden, with a vision to create high-quality teddy bears inspired by Scandinavian design. Today, our cuddly toys bring joy to children across the globe. Yet, our roots, core values, and heart remain firmly in BĂ„stad—where we continue to draw inspiration.

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We’re proud of the timeless design of our most classic teddy bear while constantly working to develop new cuddly toys that reflect the latest trends in color, form, and style.

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Soft Comfort

Our wide range of products includes a variety of cuddly toys, security blankets, rattles, and musical toys. From classic teddy bears to colorful unicorns, there’s something for every child.‹‹What all our plush toys and blankets have in common is their soft quality, unique design, and the highest safety standards. Every product is tested, approved, and CE-certified according to EN71, so you can feel confident that they are safe for your child.

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Sustainable Quality

From the very beginning, it has been important to us to deliver children’s best friend with outstanding quality, rigorous safety standards, and materials that withstand countless hugs, wild adventures, big emotions, and a lifelong friendship.‹‹All our plush toys are quality certified—that’s a given. For us, this is not just about safety but also about sustainability. We’re committed to creating a durable friend for life, one that can be cherished for generations to come.

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For Our Children

Children are our future. With a strong drive to bring joy and comfort to every child’s daily life, we genuinely want to make a difference. That’s why we collaborate with foundations and organizations that share our mission to support a safe and happy childhood.‹‹For example, in partnership with the Foundation for Astrid Lindgren’s Children’s Hospital, we created the teddy bear Stiffe, designed to make hospital stays easier for children.

Looking Ahead

Even with decades of experience under our belt, we never stand still. We are constantly learning, discovering, and evolving. For us, it’s not just about the past—it’s about shaping the future.

We believe we have an important role to play: bringing comfort to children’s daily lives and ensuring every child has a friend—a friend for life.

At the heart of our journey is our commitment to design and innovation. We continuously explore new ideas, trends, and techniques to create products that are not only timeless but also reflect the ever-changing needs and dreams of children.